Business Acumen: Tango™
Manage Your Knowledge Business Better

Program Benefits
Companies whose intellectual know-how is their primary product need a business model that helps them manage and market their intangible assets in a way that contributes to long-term growth. This is what Celemi’s Tango™ simulation delivers. Tango™ helps professionals in knowledge organizations learn how to develop and use the management principles that build and leverage the assets and market value of their business. After Tango™, your people will be better able to:

• Measure and market your company’s overall intangible value, which includes its customer care, attitude, service, image, and employee knowledge and expertise
• Manage the mix of clients and people to improve long-term chemistry, productivity, and profit
• Target customers more effectively by leveraging your company’s intangible assets to better meet customer needs
• Enhance existing business models to improve management of your knowledge company’s unique product, market, and revenue potential
• Focus on developing their own competencies to increase their value to the company

Program Description
Tango™ creates a laboratory environment in which participant teams represent separate knowledge companies competing in two markets—for customers and for key personnel. To compete effectively, each team must develop a strategic plan for positioning its company in the marketplace, develop efficient management control principles, make corporate decisions, and analyze and quantify the consequences. After each “year,” each team assesses the effects of the business model it has developed. Teams compare company balance sheets and profitability, as well as the value of their companies’ intangible assets. During the simulation, Tango™ participants learn how to balance the three factors critical to overall profitability: competence (when knowledge is transformed into action), cooperation (when personal chemistry supports effective relationships), and continuity (when intangibles are consistently converted into profit). They learn how to actually measure the intangible value that your company offers clients. With new insight about the management principles and coordinated team effort that drive knowledge company success, your professionals will be more effective in their relationships with both internal staff and external customers.

Implementation & Customization
Tango™ is typically implemented as a two-day seminar for groups of up to 24 participants at all levels and across all functional areas of your organization. Tango™ is especially applicable as a re-engineering or process redesign kickoff, or to rejuvenate existing strategic sales initiatives. Customization includes company-specific exercises and background information, which is incorporated into the competition.