This workshop is designed to connect the way your organization’s sales force sells with how your marketing department communicates and develops messaging for lead generation and sales collateral. This program is not designed to “sales train” your marketing staff so that they can understand the role of the sales team, rather, it helps to integrate the marketing planning and materials development processes with an already proven sales process. It also teaches marketers to create marketing materials that help the sales force to address business issues, and not feature-dump.
The end result is more successful selling through highly effective targeted marketing.
