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Alliance’s Day in the Life series is a highly-customized
exploration of life inside your customer’s practice. Participants
discover and study the complex array of clinical, financial, and
operational drivers that make a practice work and how those drivers
interact. They begin to connect the dots between factors that may
seem unrelated and explore how a decision made in one area of the
practice impacts each of the others. Armed with this information,
they are able to tailor marketing messages and presentations in
a way that clearly demonstrates to the customer how their product
or service positively impacts the entire practice.
This workshop is built around a central learning mat containing
a case study and several activities. The case study gives a brief
description of a fictitious practice and members of the staff.
Participants use the case study to examine the business drivers
and to practice the selling skills they develop through the workshop.
This workshop is best used for groups from four to 400, including sales representatives, managers, and marketing teams.
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