™
Take the Mystery Out of Business Finance
Apples & Oranges is a powerful–and fun–way to learn how companies make money. In a hands-on simulation that takes the mystery out of business finance, participants learn how cash circulates through companies and affects scarce resources. They gain a better understanding of how purchasing decisions, changes in productivity, and resource management affect companies’ profitability and financial condition. Back on the job, participants are better able to: - Understand what influences their customers’ cash flow and profitability
- Understand the roles, responsibilities, and “hot buttons” of the executive officers
- Understand how your Strategic Accounts Managers can partner
with the executive officers to drive business
- Ask the strategic questions that uncover customer needs
- Better understand and support your company’s business
strategy
- Modify their behavior to sell the value of your company’s
products and services
Apples & Oranges immerses participants in a hands-on, active
environment. During the simulation, participant teams
run their own model company. Participants gain a better understanding
of
profitability analysis, balance sheets and income statements,
and other financial indicators. The simulation includes
a continuous improvement exercise to keep teams on track. It
concludes by
asking
participants to develop an inventory of ways their
newfound knowledge can be used.
Apples & Oranges is an experiential simulation. Groups as large as 500 can easily be accommodated, and exercises can be customized to reflect your business issues. Apples & Oranges is available in Production/Manufacturing, Service, Retail/Distribution, Healthcare, and Biotech versions.
Target audience: Sales Associates, Sales Managers,
Customer Service Representatives, and other members
of the organization
who desire
basic or refresher training in business finance fundamentals.
“Our sales associates’ top priority is to understand our customers’ business. Apples & Oranges has given our associates a learning tool to see the impact our products have on our customers’ livelihood—cash flow.”
—
Asst. Vice President, Dun & Bradstreet Information Services
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